Tuesday, 19 November 2013

Magazine Advert Mood Board


Not purchasing music magazines that often, it proved difficult for me in sourcing magazine album adverts that belong to the "rock" genre, and as such I've complied a variety from across the web. 

Following on from the digipaks, these adverts will hopefully inspire the creation of my own through a greater appreciation of their trends and conventions on a wider, collective scale. Alas, there is less to discuss in relation to a compilation of adverts as their designs are largely based upon, and reflective of, the accompanying digipak. I will however give a brief discussion of how this is done, and any general trends which I will need to follow (or deviate from as the case may be).







As already mentioned magazine adverts follow same style, themes, colours and layout as the album they are promoting - often the same images are used also, only larger, If this is not the case, the images that are used tend to be from the same photoshoot.The main difference between the two is obviously the available space and so all elements have  the capacity to be much bigger, particularly the text, for a greater visual impact on the reader. However, the image still remains the biggest selling point.


Almost all magazine adverts that we researched, had either the band name or the band itself in the centre. This draws audiences in immediately and puts dramatic focus on the band member as the page is about them.There are various configurations in which this is done, but almost always the artist's name is bolder and bigger than the album title, again emphasising that a lot of sales purely come through reputation alone. 

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