Friday, 25 October 2013

Inspirational Music Videos


Welcome to The Black Parade - My Chemical Romance
 
Welcome to the Black Parade by My Chemical Romance is a video I watch often because I thoroughly enjoy the rock genre. The rock conventions used portray the message excellently. The dark colours used throughout create a gothic gloomy tone and make the video look authentic. The use of dark makeup is effective because everyone in the video looks in character, and when watching this you know they are all in the same boat. The costume and art design portrays the narrative well, dark clothing create a star image. The lip syncing is beyond perfect and the video has been a complete success. Even if you didn't know the band you would know from watching the video without sound, what genre it is - this is because of the rock conventions shown, things like: guitarists, drummers, explosions, patriotism and colour. As a result of this, in the editing process of my video I will watch it without sound and make sure I have typical rock conventions, not only will this make the video interesting to watch; it will also attract our target audience because as a producer we like to please and ensure that the audience watches and listens to our videos because it's what they like to see in a video.
 
Complicated - Avril Lavign

This video is excellent in showing pop rock! Our target audience, as well as being rock lovers, is teenagers! The conventions in the video Complicated attract teenagers, the clothing, the lyrics, the style. Avril starts out with a group of boys in which teenagers can associate with because it's what they want, male attention. She has a skateboard which has now become quite a trend with the younger generation so in this video she is classes as a 'skater' - this actually juxtaposes with the 'Sk8ter boy' song. The overall video has a natural look to it and uses low key lighting, it doesn't look to professional and staged, it's more spontaneous yet still very fluent. We see parts when she is singing with the rest of her band; the guitarists and drummers are shown which gives it a rock feeling to it. I would like my video to look quite natural and not to choreographed so I will inform Emily to do what comes naturally with a little direction from us, I think this will make the video more enjoyable to watch and I do want people to 100% enjoy viewing the video and want to watch it again.
 
Jail House Rock - Elvis Presley
 
This song by Elvis Presley has also made it on the list of my inspirational music videos, this is because it has been listed as The Rock and Roll Hall of Fame's 500 Songs that Shaped Rock and Roll. In today's rock videos we wouldn't as such see dance moves and choreographed movement, it's more typically to be spontaneously formed and this would create a natural effect. We thought because Emily (main character) has a dance/drama background we could try and make the video effective with movement but again it will not be too choreographed; we will ask Emily to do what she wants and to just feel the music and follow the movement from the lyrics. In this video he does wear black clothing but everyone looks like clones of each other this did work well - look effective and eye catching however  in our video everyone will be wearing all black but different clothing to show variety. Jail House Rock topped the country charts for 1 whole week and also reached top single in the UK for a week! The setting on this video is just simple, in a staged jail, although still looking highly entertaining and effective to the audience. 
 
Basket Case - Green Day
 
 
Basket case is song by American punk rock band Green Day. It is the seventh track and third single from their third album Dookie (1994). The song spent 5 weeks at the to of the Modern Rock Charts chart. Green Day vocalist/guitarist Billie Joe Armstrong quoted the song was about his struggle with anxiety before he was diagnosed with a panic disorder years afterwards, he thought he was going crazy. Armstrong commented that at the time "The only way I could know what the hell was going on was to write a song about it." I like this video because the bright colours and high key lighting mise en scene aspects juxtapose with original rock, however this is punk rock and it works really well, for our video the colour scheme will mainly be black, but looking at this we thought it would be good to incorporate bright colours somewhere, i.e. in the characters hair, we would use a colour like red or pink because the song is about a broken heart and flashes of pin and red could be ironically symbolic of her heart.


 
Paint it Black - The Rolling Stones
 
The Rolling Stones song  Paint it Black is an old classic rock song, I like this video because it's not completely edited and remodelled in the editing process, in fact it didn't have a editing process, it's a live performance which still portrays rock conventions. We see the hair cuts are all quite similar and now in todays society people now tend to listen to rock typically have long hair which would kind of cover the face to portray a moody kind o depressed look, when we look at Goths/emos we automatically infer they listen to rock music. The irony of the song painting it black could by a metaphor for the world turning to rock. The music video is black and white in which I think although back then they couldn't produce things in colour, overall it looks effective. 

The Calling - Wherever you will go


Wherever you will go by The Calling is a personal favourite, the low sort of relaxed hormonal tone it has really emphasizes the message.  I like the fact it looks like a typical everyday band practice, teenage girls will latch on to this punk rock look and think it's aesthetically pleasing. It's almost the opposite of Male Gaze. The instruments they use are perfectly synced and just give the music video a musical feel. The close ups used when the lead singer sings certain parts are used to dramatize specific aspects of the song. We will use close ups to show emotions within the character. Long shots have also been used, these show everything within the frame, such as: colours, costume, props, instruments and setting. 

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