Genre is a key media concept and as such, it will be necessary to consider it when producing a music video. Genre is particularly important in the music industry as everyone has varied tastes in music. In this project I will need to pick a song beloning to a particular genre of music, and then produce the video according to that genre's conventions and target audience. I will also need to think about challenging these conventions to make the product more interesting with a USP. This will be done by a combination of things; analysing exiting media texts using theory to identify trends, and asking audiences what they would like to see included and challenged, etc.
A musical genre is a category that identifies a piece of music as belonging to a set of conventions, ideas and traditions, etc. Examples include "pop", "rock", "indie", etc. Each have their own trends which evolve over time, such as a sense of fun, bright colours, dancing and catchy lyrics in pop music. Sub-genre: Many genres can be broken down further into these, identifying more specific conventions - usually in terms of the music.
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